Retail Management 12th edition

ISBN:0132720825

ISBN13:9780132720823

Publisher:Prentice Hall

Authors:Barry R Berman, Barry R. Berman, Joel R. Evans

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Retail Management Description

Retail Management 12 Edition The text that helps readers thrive in today’s retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.  
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